How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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Building a case: structure before style
The role of structure in building B2B technology marketing cases that sell. The view from Velocity, the B2B technology marketing agency.
Doug Kessler | 13. 01. 2008
Selling to existing customers
How Velocity, the B2B technology agency created a thought leadership campaign for ip.access as part of our marketing services.
Doug Kessler | 03. 01. 2008
Why Blog in B2B? The Final Word…
Our definitive reason why you really need to blog if you’re a B2B technology marketing company
Roger Warner | 23. 12. 2007
LinkedIn: Facebook for ugly people?
agency technology marketing services and social networking
Stan Woods | 19. 12. 2007
The Rise of Clean Technology
Velocity is engaging more and more with clean technology vendors. And we like it.
Doug Kessler | 02. 12. 2007
No such thing as B2B
B2B Technology Marketing may be a misnomer. Do businesses buy from businesses or do people buy from people…
Doug Kessler | 28. 11. 2007
What’s the freakin’ (Power)point!!??
Thought leadership in the interweb age
Roger Warner | 26. 11. 2007
Straplines: preaching what we practice?
Does B2B tech marketing need straplines?
Doug Kessler | 25. 11. 2007
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
