The Velocity B2B marketing blog

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

Have a look around. Drop a controversial comment. Or give us a real piece of your mind.

Latest posts

    Why Blog in B2B? The Final Word…

    The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B…

    Roger Warner | 23. 12. 2007

    LinkedIn: Facebook for ugly people?

    Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new…

    Stan Woods | 19. 12. 2007

    Why Web Usability Matters

    You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone…

    Roger Warner | 11. 12. 2007

    The Rise of Clean Technology

    According to the The National Venture Capital Association (US), Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of…

    Doug Kessler | 02. 12. 2007

    No such thing as B2B

    Anil Raj, mobile industry heavy-hitter (and a new client in an exciting venture) hates the term B2B. He’s sold at the highest levels of the mobile industry…

    Doug Kessler | 28. 11. 2007

    What’s the freakin’ (Power)point!!??

    What’s the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in…

    Roger Warner | 26. 11. 2007

    Straplines: preaching what we practice?

    Lots of tech marketers want a snappy strapline for their brand. Something taut and twinkly to tuck under the logo. We enjoy doing them and have come up…

    Doug Kessler | 25. 11. 2007

    Content Sells: harvest your two big assets

    As a technology vendor, you’ve got two major assets that your customers and prospects value highly. Your job is to harvest them and put them to work for…

    Doug Kessler | 13. 11. 2007

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