How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…
Roger Warner | 16. 05. 2008
Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…
Roger Warner | 01. 05. 2008
ShipServ.com Goes Live: a B2B Before and After
We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and…
Roger Warner | 15. 04. 2008
New White Paper Available: How to PPC in B2B
Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It’s hot, hot, hot! Here’s…
Roger Warner | 04. 04. 2008
How to PPC in B2B: Five Rules for Effective Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re…
Roger Warner | 04. 04. 2008
The power of “You”: the 2nd person singular in B2B copywriting
Most B2B technology copywriting is so boring because its so neutral. The best copywriting looks the prospect squarely in the eye and says, “I’m going to…
Doug Kessler | 04. 04. 2008
17 credibility builders that make your claims believable
Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed.…
Doug Kessler | 28. 03. 2008
Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation
I just returned from a great week away in the Lower Hebrides – the small cluster of islands to the west of Glasgow. The single malts were stunning, the…
Roger Warner | 18. 03. 2008
Fighting Inertia: the toughest competitor of them all.
Most B2B technology companies have a clear set of competitors they’re battling. But for some (usually early stage) tech companies, there are no other…
Doug Kessler | 29. 02. 2008
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
