Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity
He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…
Roger Warner | 10. 10. 2008
Playing in the creative sandbox
How Velocity, the B2B marketing agency, uses a kind of creative firestorm as a strategic tool early in the consulting process.
Doug Kessler | 16. 09. 2008
The C word: the importance of confidence in B2B marketing
The importance of confidence in B2B marketing. By Velocity, the B2B marketing agency specializing in technology markets.
Doug Kessler | 04. 09. 2008
Quick Start Pimp Your Content Guide to SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.
Roger Warner | 25. 07. 2008
A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence
Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a
Roger Warner | 18. 07. 2008
Riding the Hype Cycle
A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.
Roger Warner | 10. 07. 2008
The 4 steps to a B2B sale: rational meets irrational
B2B technology sales proceed in four steps. B2B tech marketing plays a different role at each step.
Doug Kessler | 10. 07. 2008
dotMobi mobilizes with added Velocity
dotMobi has turned to Velocity to help encourage big brands and agencies to use the .mobi domain…
Roger Warner | 16. 06. 2008
Mobile Marketing Madness: What We Learned this Week
Ideas for mobile B2B web marketing
Roger Warner | 06. 06. 2008
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
