How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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I beg you: don’t bore the bejesus out of me
The standard B2B technology marketing fare is BORING. Inexcusably boring. And it’s your fault. So stop it.
Doug Kessler | 31. 10. 2008
B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity
He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…
Roger Warner | 10. 10. 2008
Playing in the creative sandbox
How Velocity, the B2B marketing agency, uses a kind of creative firestorm as a strategic tool early in the consulting process.
Doug Kessler | 16. 09. 2008
The C word: the importance of confidence in B2B marketing
The importance of confidence in B2B marketing. By Velocity, the B2B marketing agency specializing in technology markets.
Doug Kessler | 04. 09. 2008
Quick Start Pimp Your Content Guide to SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.
Roger Warner | 25. 07. 2008
A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence
Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a
Roger Warner | 18. 07. 2008
Riding the Hype Cycle
A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.
Roger Warner | 10. 07. 2008
The 4 steps to a B2B sale: rational meets irrational
B2B technology sales proceed in four steps. B2B tech marketing plays a different role at each step.
Doug Kessler | 10. 07. 2008
dotMobi mobilizes with added Velocity
dotMobi has turned to Velocity to help encourage big brands and agencies to use the .mobi domain…
Roger Warner | 16. 06. 2008
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
