How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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It’s Time For The Corporate Galactico
The football season is here. But it’s not just football superstars who’ll make waves this year. Corporate comms teams must also consider signing a Galactico
Neil Stoneman | 17. 08. 2009
Check out the eBook Ebook
We came across a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, yesterday on the emerging discipline of e-books.…
Stan Woods | 07. 08. 2009
The Web Form Wall
Do you let people download your content without giving any details or ask them to fill out a web form to capture their data? The debate rages on…
Doug Kessler | 06. 08. 2009
The white paper is dead…or is it?
The role of the white paper in B2B marketing
Stan Woods | 16. 06. 2009
The Content Marketing Workbook
A free eBook on thought leadership and content marketing for B2B marketers, from Velocity the B2B marketing agency.
Doug Kessler | 11. 06. 2009
Choose your patients carefully
Everyone talks about B2B marketing as if its job is to hoover up leads and throw them in a funnel. In reality, it’s a customer selection job.
Doug Kessler | 08. 06. 2009
Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards
Velocity, the leading B2B marketing agency, provides an overview of the goals and results of a B2B social media engagement programme by
Stan Woods | 14. 05. 2009
Why we steal from our clients.
Creativity doesn’t just come from the agency side.
Doug Kessler | 06. 05. 2009
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do…
Stan Woods | 22. 04. 2009
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
