The Velocity B2B marketing blog

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

Have a look around. Drop a controversial comment. Or give us a real piece of your mind.

Latest posts

    The Web Form Wall

    It’s a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both…

    Doug Kessler | 06. 08. 2009

    The white paper is dead…or is it?

    I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a…

    Stan Woods | 16. 06. 2009

    The Content Marketing Workbook

    It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought…

    Doug Kessler | 11. 06. 2009

    Choose your patients carefully

    The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They…

    Doug Kessler | 08. 06. 2009

    Why we steal from our clients.

    In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of…

    Doug Kessler | 06. 05. 2009

    Web personas and Mind Maps

    Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do…

    Stan Woods | 22. 04. 2009

    Simple Steps To A User Focused Site

    We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round…

    Neil Stoneman | 20. 04. 2009

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