How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Read this or the world will end
So Gesu was wondering aloud the other day whether negative or positive headlines are more effective. By negative and positive we mean, respectively, the…
Angus Woods | 18. 02. 2010
The power of B2B Lead Nurturing
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…
Doug Kessler | 17. 02. 2010
Velocity acquires Big Red Teapot
London-based B2B marketing agency Velocity today announced its acquisition of a new, high-capacity teapot to support its growing team of B2B marketing…
Doug Kessler | 11. 02. 2010
B2B web marketing: the platform battle
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for…
Doug Kessler | 08. 02. 2010
You can have it done right, cheap, or quick. Pick two
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a…
Angus Woods | 01. 02. 2010
What’s white, invisible, invaluable and online now?
No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.
Neil Stoneman | 29. 01. 2010
You say tomato… copywriting for international audiences
We have a lot of international clients. Most of them are European or American, but occasionally they’re based further afield. This generates an…
Angus Woods | 20. 01. 2010
B2B marketing agency Velocity creates new website for intranet providers SmallWorlders
Velocity, the B2B marketing agency for technology companies, has just announced a new website for SmallWorlders, specialists in intranets for marketing and…
Angus Woods | 14. 01. 2010
How often do you need to publish content? 1-7-30-4-2-1
Content Marketing is like publishing — you need an editorial calendar and a bit of discipline. This guest post on Junta42 by Russell Sparkman of…
Doug Kessler | 04. 12. 2009
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
