Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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The value of story? About 2,776%
We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As…
Doug Kessler | 28. 05. 2010
Notes from a General Election: the power of decisions
B2B marketers are constantly looking to influence decisions. But the UK’s General Election shows us there’s more to decision making than meets the eye.
Neil Stoneman | 12. 05. 2010
When was the last time you flossed?
B2B marketing is plagued by ‘plaque’. Time to floss!
Doug Kessler | 27. 04. 2010
Cleaning up your B2B product portfolio
A few tips for organising your B2B product portfolio. Are your products in the right buckets? Can buyers (and search engines) find what they need?
Doug Kessler | 26. 04. 2010
7 reasons B2B buyers share content without looking
Find out how you can get people to share your work before they’ve even taken a look.
Neil Stoneman | 26. 03. 2010
‘Margin Killers’ eBook reaches 600 downloads
We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success…
Angus Woods | 25. 03. 2010
Five mistakes to avoid in the B2B selling process
The buying process is long and complex in B2B tech markets. Here are 5 mistakes to avoid when planning and executing your B2B sales.
Angus Woods | 22. 03. 2010
7 Incredibly Rare Mistakes in Social Media Marketing
List of Common Mistakes in Social Media Marketing are common. The rare mistakes go un-covered. Not any more.
Doug Kessler | 10. 03. 2010
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
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We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
