Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Analytics can be fun, honestly.
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…
Angus Woods | 10. 08. 2010
Why KPIs underpin your B2B content marketing cycle?
Why B2B content marketing campaigns need KPIs to keep serving the needs of your customers
Neil Stoneman | 27. 07. 2010
B2B marketing’s virtuous digital circle: Spin Cycle
In B2B marketing you don’t want to work harder than your content. Find out a few days planning can deliver months of results to make management listen.
Neil Stoneman | 22. 07. 2010
How to structure a B2B argument
This post is about one aspect of building great B2B arguments: structure.
Doug Kessler | 16. 07. 2010
B2B Marketing Internship: My Week
We’ve been advertising for geniuses at Velocity recently. And we’ve had one in the making with us for the past week in the shape of Surbiton High’s Fleur…
Angus Woods | 09. 07. 2010
The power of beliefs in B2B marketing
B2B Marketers: check out this great TED Talk by Simon Sinek on the power of beliefs in B2B marketing. People don’t buy WHAT you do they buy WHY you do it.
Doug Kessler | 02. 07. 2010
B2B Copywriting: hitting the sweet spot
The Sweet Spot in B2B copywriting is copy that combines authenticity and clarity. Sweet Spot writing is 10-37 times more effective than shite.
Doug Kessler | 30. 06. 2010
Calnetix Power Solutions gets a dose of Velocity
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a…
Angus Woods | 25. 06. 2010
London-Based B2B Agency Runs Out of Tea
Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…
Doug Kessler | 02. 06. 2010
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
