Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Are you the bore in the corner?
When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…
Doug Kessler | 06. 09. 2011
Nine companies B2B marketers should know about
Nine great vendors for B2B marketers.
Doug Kessler | 01. 09. 2011
How do the wheels fall off a website?
A colorful – if painful – story of how a big website can crash and burn. And an eBook on how to save them…
Ryan Skinner | 15. 08. 2011
In case you missed these B2B marketing guest posts
How do you share your guest posts with your own blog readers without duplicating content and losing SEO juice?
Doug Kessler | 08. 07. 2011
Closing The Robe: Lessons from the B2B Marketing Manifesto campaign
Project Open Robe is over. It’s been fun, but has it led us to marketing heaven or straight to hell? Get the final judgement in our definitive wrap up post.
Neil Stoneman | 20. 06. 2011
Three content marketing vital signs
Does your site have a pulse? Here are three content marketing vital signs you should look at. Stat. The Dead Cat Toss. The Hourglass Figure. And the Jesus…
Ryan Skinner | 07. 06. 2011
12 Lessons from the Manifesto Campaign – Project Open Robe 13
Lessons learned from the B2B Marketing Manifesto campaign by Velocity Partners.
Doug Kessler | 26. 05. 2011
Company blog as B2B skunkworks
How making your business’s blog into a testing ground for new ideas can drive innovation, and provide proof of concept for radical changes.
Ryan Skinner | 17. 05. 2011
Rationality or emotion: which is the engine of B2B marketing?
Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, compared to the much more emotional appeal…
Stan Woods | 10. 05. 2011
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
