How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Starting with an earthquake and building to a climax
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
Stan Woods | 07. 02. 2012
Content Marketing’s Dirty Little Secret? Distribution
If you think you’re done when the stuff’s written and posted, you’re wrong. Why does distribution get neglected? And a few things you can do to boost…
Ryan Skinner | 06. 02. 2012
Social Success: a new content site for Salesforce.com
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…
Doug Kessler | 02. 02. 2012
What would lean startup marketing look like?
An effort to banish massive marketing campaign misses, by missing earlier, and more often
Ryan Skinner | 30. 01. 2012
Talking to B2B Marketing Masters: John Watton
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
Stan Woods | 27. 01. 2012
Friday post: B2B AWESOME!!!
This is a Friday Velocity post. That means all bets are off, and this is totally NSFW. But fuck it. I think it’ll make you feel awesome.
Ryan Skinner | 20. 01. 2012
Get to terms with Content Curation: Pro’s and con’s and 6 principles
Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership?
Ryan Skinner | 18. 01. 2012
Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).
Stan Woods | 16. 01. 2012
Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’
I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret…
Doug Kessler | 06. 12. 2011
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
