Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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We’re looking for a writer
Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.
Doug Kessler | 28. 05. 2013
The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog
Which digital marketing content gets loved, and what does that tell us about the content
Ryan Skinner | 23. 05. 2013
Like code for “I give a shit”
Online no one can tell if you sweep the shop floor. How do you show you give a shit?
Ryan Skinner | 17. 05. 2013
No you can’t guest blog on our site
Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.
Doug Kessler | 16. 05. 2013
Content marketing: get the Innovator’s Dividend
Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.
Doug Kessler | 13. 05. 2013
The Content Marketer’s Progress: Surviving the Slough of Despond
Every great content journey must find a way to keep best practice methods intact.
Neil Stoneman | 09. 05. 2013
Lessons from PR’s missed opportunity
Why PR missed content marketing’s open goal. And what we need to do to make sure it doesn’t happen again.
Neil Stoneman | 22. 04. 2013
Content Measurement: 1 metric to rule them all
A data-driven argument to focus your efforts at ongoing improvement around one content metric. It’ll surprise you.
Ryan Skinner | 18. 04. 2013
Don’t think like a publisher. Think like a publishing start-up.
You’re not the New York Times. You’re not even Cisco. Be something else. Something better.
Ryan Skinner | 11. 04. 2013
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
