Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Exposed: the great lie of content marketing
It’s time to talk about the deep dark secret of content marketing. That it’s all built on a lie.
Doug Kessler | 30. 03. 2014
Kool-aid and the client/agency relationship
Why clients and agencies need to bitch less – and bicker more.
Harendra Kapur | 27. 03. 2014
Hundreds trapped in MOFU hell
This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.
Doug Kessler | 11. 03. 2014
Slidedocs and Blogshares: new formats for new needs
Two new marketing formats have just emerged as if from nowhere: the BlogShare and the Slidedoc. Here’s why.
Doug Kessler | 25. 02. 2014
Native advertising: trust for sale
Why native advertising is a dangerous path for publishers and a window of opportunity for marketers.
Doug Kessler | 23. 02. 2014
Why Hemingway was a man, not an app
Apps might fix your sentences, but they won’t fix your writing.
Harendra Kapur | 17. 02. 2014
The makings of a high definition brand
How brands become brands when they think no one’s watching.
Harendra Kapur | 10. 02. 2014
The power of surprise in content marketing
Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.
Doug Kessler | 30. 01. 2014
After Content Shock: what’s next?
Mark Schaeffer dropped a Content Shock bomb on the content marketing world. Here’s why we’re not running for cover quite yet.
Doug Kessler | 09. 01. 2014
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
