How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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The problem with positive
They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.
Harendra Kapur | 06. 02. 2015
How to use swear words in your fucking marketing
Some people think it’s never okay to use profanity in marketing. But they just might be missing a powerful weapon.
Doug Kessler | 19. 01. 2015
Getting a B2B content marketing job at Velocity
What we look for when we interview candidates for jobs at Velocity. Well, Doug’s view anyway.
Doug Kessler | 27. 11. 2014
There are two types of creatives. (There. I said it.)
It’s nice to think every creative’s different. But we usually fit into one of these two buckets.
Harendra Kapur | 18. 11. 2014
My Brain Hurts: The Marketing Profs B2B Marketing Forum
I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up
Doug Kessler | 11. 10. 2014
Keep it structured, stupid
Why a lack of structure is the ultimate killer of content quality (and other breaking news)
Harendra Kapur | 29. 09. 2014
A review of reviews of Ann Handley’s ‘Everybody Writes’
Everybody is writing reviews of Ann’s new book. This is a review of the better reviews. It’s silly.
Doug Kessler | 26. 09. 2014
Book Review: Global Content Marketing
Global content marketing is a unique beast. Pam Didner helps you tame it in this short, clear, practical book.
Doug Kessler | 21. 09. 2014
A test drive of Snip.ly, a cool social sharing tool
We tried Snip.ly, a cool new content sharing widget. And we like it! With small caveats. Here’s our test drive.
Doug Kessler | 17. 09. 2014
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
