How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
Read more
Getting a B2B content marketing job at Velocity
What we look for when we interview candidates for jobs at Velocity. Well, Doug’s view anyway.
Doug Kessler | 27. 11. 2014
There are two types of creatives. (There. I said it.)
It’s nice to think every creative’s different. But we usually fit into one of these two buckets.
Harendra Kapur | 18. 11. 2014
My Brain Hurts: The Marketing Profs B2B Marketing Forum
I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up
Doug Kessler | 11. 10. 2014
Keep it structured, stupid
Why a lack of structure is the ultimate killer of content quality (and other breaking news)
Harendra Kapur | 29. 09. 2014
A review of reviews of Ann Handley’s ‘Everybody Writes’
Everybody is writing reviews of Ann’s new book. This is a review of the better reviews. It’s silly.
Doug Kessler | 26. 09. 2014
Book Review: Global Content Marketing
Global content marketing is a unique beast. Pam Didner helps you tame it in this short, clear, practical book.
Doug Kessler | 21. 09. 2014
A test drive of Snip.ly, a cool social sharing tool
We tried Snip.ly, a cool new content sharing widget. And we like it! With small caveats. Here’s our test drive.
Doug Kessler | 17. 09. 2014
Outbrain test drive: native advertising in action
We’ve been native advertising skeptics. But we had to give it a go. Here are the results of our first experiment.
Doug Kessler | 26. 08. 2014
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
