Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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How to write an anonymous business case study that doesn’t suck
Why the pursuit of public references shouldn’t bury your best stories.
Luke Gain | 08. 06. 2020
The antidote to uncertainty
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
Luke Gain | 01. 06. 2020
Galvanizing story part 5: Talking the… talk.
A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World
Doug Kessler | 21. 05. 2020
WFH #9: The Adjective of the Pandemic
What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?
Doug Kessler | 22. 04. 2020
WFH #8: Plan your emergence now
The brands that emerge first and shapely will be those who started planning now. Stop chasing the COVID story & plan something amazing.
Doug Kessler | 20. 04. 2020
WFH#7: What we’re seeing
A quick look at some (early) data on how the pandemic has affected marketing metrics.
Duarte Martins | 10. 04. 2020
WFH #6: Is it okay to just do normal marketing yet?
Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…
Doug Kessler | 02. 04. 2020
WFH #5: If only these walls could talk.
After two weeks of working from home the importance of pointless conversations has become all too clear.
Chris Commerford | 01. 04. 2020
WFH #4: Three principles for marketing in insane times
Marketing in a crisis like covid-19 is a very hard thing to get right.
Here are some principles that feel important for a time like this.
Doug Kessler | 27. 03. 2020
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
