Our New Year’s B2B Marketing Resolutions

New Years

Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the heavyweights (especially after Christmas) at Velocity:

Speak at more B2B industry events – To get the message out there that the old way of marketing is running out of steam

Target prospects that are really right for Velocity Work with great marketers that really value what we do and how we approach marketing problem solving

Grow (sensibly)! – To meet demand while keeping service levels up.

Do more web video This is a great way to get complex stories across quickly and clearly. We already do a lot of it but we will do lots more.

Spend less time (but better time) on social media – It’s not really social, it’s for work*.  But it can really eat up the time.

Write a smash hit follow up to the Content Marketing Workbook – We’re approaching a thousand downloads! Next time we’ll try to beat that.

Put more time and effort into website conversions Otherwise what’s the point?

Use more lead nurturing tools i.e. Marketo Better bait for catching clients

Create effective ROI metrics for social media campaigning – So we know what to focus our energies on

And mine:

Write one great headline a week
So Doug doesn’t have to keep grimacing like that

Be able to explain cloud computing to my mother
If I can make her get it, I’ve arrived…

This year we’re going to stick to them. Definitely.

*He says ‘work’ but I’ve seen him playing Scrabulous on Facebook.


    How about pay more attention to the spelling in your tweets? :-))))

    (sorry, couldn’t resist that one).


    (Un)natural selection. A fresh and consolidated piece on the B2B marketing evolution please. Mr Charles Darwin didn’t mince his words when it came to chlorinating the gene pool – I’m guessing Velocity will tells us exactly what is required : )

    Thanks for your comments guys. Doug has fat fingers, he can’t help making typos. Apologies all the same though! Claire -great idea, we like it.

Leave a comment