Microsoft gets it right

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Doug Kessler

24. 02. 2009 | 1 min read

Microsoft gets it right

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We’ve given Microsoft some bad reviews here — especially for the “I’m a PC” ad campaign, so it feels only fair to give them some credit when they get it right.

The People-Ready Business TV work is excellent — everything “I’m a PC’ was not.  Its charming, quirky, fun to watch and somehow still connected to what Microsoft does for a living: help people do their jobs.  Nice microsite supporting it, too. This has what “I’m a PC” and the Seinfeld ad sorely lacked: authenticity and an IDEA.  Nice one.

Microsoft’s “People-Ready Business” ad campaign

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  • b2b-technology-marketing

  • content

  • Copywriting Advertising Microsoft

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