The People-Ready Business TV work is excellent — everything “I’m a PC’ was not. Its charming, quirky, fun to watch and somehow still connected to what Microsoft does for a living: help people do their jobs. Nice microsite supporting it, too. This has what “I’m a PC” and the Seinfeld ad sorely lacked: authenticity and an IDEA. Nice one.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023