Marketo’s new Definitive Guide gets some Velocity

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Angus Woods

08. 03. 2010 | 1 min read

Marketo’s new Definitive Guide gets some Velocity

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We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).

This new eBook provides a complete overview of B2B social media, giving you all the important information you need to leverage social media. Social media in a B2B context is still relatively new, so the eBook starts from the basics and gives you practical, jargon-free insights into how you can use social media in your business. The Definitive Guide to B2B Social Media includes worksheets with some completed examples so you can see exactly how to fill them in and apply them to your business.

We teamed up with talented illustrator Olly Montagu to draw us a figure to be a visual representation of the reader. He accompanies the reader as he or she progresses through the book.

As well as the illustrations, we tailored the eBook to follow the design style of the Definitive Guide to Lead Nurturing (created by our own design guy Stuart Rothwell), and did some subediting to improve the flow.

Lots of B2B companies are using social media as a cost-effective way of raising their profile and starting a dialog with potential customers. Download the new Definitive Guide and see for yourself what all the fuss is about.


Published in:

  • b2b-marketing

  • b2b-social-media

  • copywriting

  • lead-nurturing

  • social-media

  • Thought Leadership

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  1. Jon Miller, Marketo

    March 9th, 2010

    You guys did a great job on the Definitive Guide to B2B Social Media ebook, as well as the Lead Nurturing guide. Your vision of content marketing is 100% aligned with how we go to market, and we’re proud to be working with Velocity on these projects.

  2. Lucy

    March 11th, 2010

    Awww, you guys… you’re making us blush! Thanks very much, we always like to hear this kind of feedback.

  3. Maria Pergolino

    March 22nd, 2010

    Yes, and thank you guys for the long hours and late nights. These books aren’t easy to create! I’m already prepping for the next one – so brace yourselves for more!

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