Marketo’s new Definitive Guide gets some Velocity

We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).

This new eBook provides a complete overview of B2B social media, giving you all the important information you need to leverage social media. Social media in a B2B context is still relatively new, so the eBook starts from the basics and gives you practical, jargon-free insights into how you can use social media in your business. The Definitive Guide to B2B Social Media includes worksheets with some completed examples so you can see exactly how to fill them in and apply them to your business.

We teamed up with talented illustrator Olly Montagu to draw us a figure to be a visual representation of the reader. He accompanies the reader as he or she progresses through the book.

As well as the illustrations, we tailored the eBook to follow the design style of the Definitive Guide to Lead Nurturing (created by our own design guy Stuart Rothwell), and did some subediting to improve the flow.

Lots of B2B companies are using social media as a cost-effective way of raising their profile and starting a dialog with potential customers. Download the new Definitive Guide and see for yourself what all the fuss is about.