Making the sales team irrelevant
Roger Warner, online PR maestro, sent us a link to this Doug Richard video. It’s a two-minute extract from one of his start-up seminars, this one on the relationship between marketing and sales. The quote we like: “A great marketing campaign is defined by the irrelevance of the sales people who follow.”
We’ve always like the more ambitious definitions of marketing. A lot of talk abut marketing is really about marcomms. True marketing is about finding a need and filling it profitably. About dropping opportunities in the sales team’s lap so all they have to do is close.
Our favourite campaigns are always the ones that don’t just deliver leads, they deliver business.