Logos we love: IBM

Few logos have stood the test of time better than the IBM logo.

Created by Paul Rand in 1972, it hasn’t changed much in, what, 34 years.

Still strong. Still fresh. And almost as recognisable as Coke’s.

I wouldn’t want to be the marketing guy who tries to sell-in a new one.

A nice little history of IBM logos.

Good article on Paul Rand.


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