I love language. And I love everything you can do with it.
And I think it’s everyone’s to use and they should be allowed to use it whichever way they want. But this really bugs me:
When did “healthy” come to mean “low-calorie”?
And “lifestyle” shifted meaning to “gluten-free” or “teetotal” or whatever, as in “make better lifestyle choices”?
And I don’t mean historical developments that have led to certain terms not being technically correct anymore, like saying “dial a number”, when today’s phones don’t have dials; or talking about the lead in a pencil that isn’t actually made of lead anymore.
- “Departed” instead of died
- “Correctional facility” instead of jail
- “Collateral damage” instead of tacitly accepted deaths
- “Letting someone go” instead of firing someone
- “Please celebrate your ability to use the stairs” instead of “Don’t block the elevator, you lazy bastard” (I read it at Tate Modern. No kidding. They’ve removed it now).
I know that language develops and “pass away” doesn’t sound half as bad to me as it did when I first heard it, so who knows, give it a year and maybe I won’t mind any of the above. But today I feel there’s a distortion there, a half-truth, something deliberately not said and made all the more obvious because of that.
Maybe it’s a cultural thing. I’m not saying you can’t use those phrases. I’m just saying please let’s try better.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023