Join us for our new Content Marketing Webinar

An avatar of the author

Doug Kessler

27. 05. 2009 | 1 min read

Join us for our new Content Marketing Webinar

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

Traditional, interruption-based marketing is dead (or dying fast).  The new B2B marketing is Content Marketing.  And while a lot of marketers think that’s what they’re doing when they crank out case studies and white papers, most of them really aren’t doing it at all.

That’s why we created our new eBook: The Content Marketing Workbook (out in June) and turned it into a 20-minute webinar presented with B2B Magazine next week.

The webinar takes place on Wednesday, 3 June, 2009 at 3:30pm and you can register for it right now, right here.  Here’s what we’ll cover:

  • Why traditional marketing is broken
  • Why Thought Leadership and Content Marketing are the answer to a killer question
  • Why you’re in the perfect position to do this so well
  • The principles of great Content Marketing
  • Three weird metrics to think about
  • How to find the right topic and generate great content
  • Which medium is right for your message
  • How to market the content you’ve created

We think this is the single most important thing you should be doing as a B2B marketer.  Join us for the webinar and find out how.


Published in:

  • B2B Content Marketing

  • B2B Demand Generation

  • b2b-lead-generation

  • b2b-social-media

  • digital-marketing

  • Online PR

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.