Social Media, Pretend Friends, and the Lie of False Intimacy via @jaybaer
Jay discusses the illusion of intimacy created by social media – as exemplified by the recent tragic death of Trey Pennington, a fellow B2B marketer and (we thought) a friend.
What ‘marketing automation’ means for the well-rounded B2B marketer @venturebeat
Bryan Brown of Silverpop gives an excellent, short outline of the essentials of marketing automation. The way Bryan sees it, it’s about Data Collection, Lead Management, Cross-Channel Campaign Management, Social Marketing, Tracking & Reporting. Nice one, Bryan. Clear, simple, comprehensive.
How Kinaxis uses Social Media via @tellallmarketing
A nice, short case study on how Kinaxis, the supply chain software company, started using social media. Refreshingly open and with results included. Thanks Kinaxis.
The Bad Science of Link Exchange Emails via @chrislake
Chris is the head of content at Econsultancy. His ‘worst practice’ advice on crappy, spammy link exchange requests is an excellent survey and a damning indictment to boot. We recently did a similar take on Viagra Spam and its irresistible charms.
The Great Twitter Unfollow Experiment of 2011 via @chrisbrogan
Chris Brogan had a LOT of followers. So when he decided to unfollow all of them, we knew it would be an interesting experiment. Check out his reasoning. We look forward to the results.
Does Content Curation work for you?
This post is a rather basic example of B2B Content Curation – trawling the web for relevant content that we think our readers would appreciate. The idea is simple: not every blog post you do has to be 100% original; you can still add value just by sieving some web effluent and pointing out the choice nuggets for people. (Note to self: mix metaphors more carefully). Work for you?
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023