Fair Isaac

An avatar of the author

Doug Kessler

13. 04. 2007 | 1 min read

Fair Isaac

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

Tech company names are usually pretty bad.

All those coined words ending in ‘a’ — Plectra, Placenta, Adeptra, Conceptra, Integra, Concentra…

But I’ve always loved the name Fair Isaac.

Stands right out. Sounds like the opening of a nursery rhyme (“Fair Isaac, Fair Isaac with long golden hair/ Fair Isaac, Fair Isaac who fell down the stair…”).

I admired their originality and bravery in choosing such a name… until I discovered the company was founded (back in the 50s) by engineer Bill Fair and mathematician Earl Isaac.

Still a great-sounding name. And it beats ‘Bill & Earl’s Software Company’.

Published in:

  • branding

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.