Fair Isaac

Tech company names are usually pretty bad.

All those coined words ending in ‘a’ — Plectra, Placenta, Adeptra, Conceptra, Integra, Concentra…

But I’ve always loved the name Fair Isaac.

Stands right out. Sounds like the opening of a nursery rhyme (“Fair Isaac, Fair Isaac with long golden hair/ Fair Isaac, Fair Isaac who fell down the stair…”).

I admired their originality and bravery in choosing such a name… until I discovered the company was founded (back in the 50s) by engineer Bill Fair and mathematician Earl Isaac.

Still a great-sounding name. And it beats ‘Bill & Earl’s Software Company’.


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