Basecamp shows how it should be done

An avatar of the author

Doug Kessler

05. 04. 2007 | 1 min read

Basecamp shows how it should be done

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

We’re helping Validis develop a website to sell their hosted application — a powerful app that checks any set of accounts for errors.

In exploring the simplest, friendliest, most compelling ways to do this, we realized it’s hard to do much better than the website for Basecamp, the web-based project management app.

Check it out. Super simple. Great demos. Leads you into the product without burying you in its richness.

Don’t know about you but it makes me want to give it a go. Check it out

Published in:

  • innovation

  • Software

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023

Comments

There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.

Customise