B2B Web Marketing Tools Around Town

Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general….

Keyword Research Tools

Tools to help you understand which SEO/keyword markets to attack…

A sidebar that scans a web page and gives you a read on its keyword volumes and keyword density. Use it for snooping on competitors. If they’re good at their game, you’ll soon learn why.

Google Adwords Suggest
Type in whatever keywords and/or phrases you’re investigating, hit a button and this tool will tell you how many people have used the same verbage to search Google in an average month, and also how many competitors are out there bidding on the same terms as part of their PPC ad campaigns.

Like Google Suggest, but provides (independent) data on keywords from a wider variety of search engines. In addition, it gives you a superb competitive index that tells you how many other web pages are optimised for your terms.

Competitive Keyword Tools

Tools to help you understand what your competitors are up to…

Keyword Spy
A very smart widget that shows you which other companies and/or sites are using your keywords for their PPC campaigns.

Keyword Page Comparison Tool
This tool enables you to grab a quick read on the technical composition of a web page by scraping its title, meta description, meta keywords, page copy, and top keyword phrases and presenting it all back to you in one place.

Keyword Density Tool
This is a variant on the Keyword Page comparison tool, but gives you a bit more flexibility to include and exclude certain paratmeters. Great to use to get a rapid view on how well your competitors are thinking about keywords and SEO.

SEO Analysis Tools

Things to help you understand SEO performance…

SEO Quake
A plugin for Firefox that sits as an additional toolbar at the top of your browser window. When you’re on a page, it’ll tell you (immediately) key things like Google PageRank, page index volume, volume of inbound links, volume of external links, and other essential data.

A great little service that gives you an instant read on a site’s SEO performance across a wide range of metrics. At the press of a button you’ll see key indicators like social media footprint (how often a site’s been bookmarked), volume of backlinks (and their source), and number of pages indexed in key search engines.

Google Analytics
The daddy of analytics tools. It’s free. So use it!

Much like Google Analytics, but has a cool feature that shows you which companies are browsing your site in real time!

Google Webmaster
Provides lots of great tools to help webmasters understand how often their sites are being indexed by Google and which pages are being accessed.

Blog Research Tools

Things to keep you in the know and amongst the buzz and gossip…

Kind of like a Google for blogs. Also free. Just type in a search term and it’ll give you back a ream of related (recent) blog posts. You can also do some neat ‘trending’ vs other keywords.

Twitter Search
A Google for Twitter. See who’s talking about you and your keywords.

Online PR Tools

Things to help you spread the word at very little cost…

I’ll make it a list. They basically do the same thing: distribute your press releases around the web at next to no cost.

Got any others? We’d love to know. Just post us a comment….


[…] Roger’s excellent blog post that brings together all the online apps and widgets we use to pimp our clients’ SEO, pay-per-click campaigns and content marketing. […]

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