I took part in an engaging panel discussion on B2B video marketing yesterday and thought you might like to watch. It was produced by the fine folks at BrightTalk – and an impressively professional lot they are.
It’s moderated by Lindley Gooden and my fellow panelists are Jonny Bentwood of Edelman and Eamonn Conway of BrightTalk. Both had some really good points about how to use video for B2B — and I weighed in now and again with things like, “Yeah — what he said.”
Here’s the show:
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023