Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
May 4th, 2011
Glad I stopped by at Velocity there always something interesting going on. Thanks Stan for another great piece of content on my favourite subject – Marketing Automation.
I’m going to post a link to this on my Linked Group – B2B Marketing Automation Guide (new memmbers welcome!)
May 5th, 2011
It is interesting to read how you got started at ShipServ. And it is an excellent reminder of the number one thing. Not the web design or brochures but getting the message right. One that resonates with your customers and fits the company.
I’ve enjoyed reading here about all the work you’ve done together. I wish you the best of luck in your further career John.
May 5th, 2011
John, thanks for the re-post/link. Dennis, yep, totally agree that messaging/positioning is the key starting point for any marketing automation programme.