17 Strategies to Killer Ads

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I stumbled across a great blog today that attempted to categorise advertising strategies. Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list of advertising approaches that underscores that it’s the quality of the original idea and the associated strategic thinking that really make great campaigns. Check it out here.

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advertising
b2b-marketing
b2b-technology-marketing
content
copywriting

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