It’s not what you said, it’s the way you said it
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for…
01. 04. 2010
Angus Woods's posts
44 results
We explain ourselves – in infographics
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go…
26. 03. 2010
‘Margin Killers’ eBook reaches 600 downloads
We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success…
25. 03. 2010
Five mistakes to avoid in the B2B selling process
The buying process is long and complex in B2B tech markets. Here are 5 mistakes to avoid when planning and executing your B2B sales.
22. 03. 2010
What fashion and marketing have in common
Here’s something I hadn’t really thought about: the analogous relationship between B2B and haute couture. In fact, fashion in general. And marketing in…
17. 03. 2010
Marketo’s new Definitive Guide gets some Velocity
We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B…
08. 03. 2010
Exploiting your tacit knowledge
We’re always a bit sceptical about the jargon du jour. But one buzzword keeps cropping up and we think there might be a reason: Tacit Knowledge.
02. 03. 2010
The Cliché and The Copywriter
Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:…
26. 02. 2010
Read this or the world will end
So Gesu was wondering aloud the other day whether negative or positive headlines are more effective. By negative and positive we mean, respectively, the…
18. 02. 2010
Never mind the Barack, it’s mobiThinking
Birth of a thought leadership website…
02. 02. 2010
You can have it done right, cheap, or quick. Pick two
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a…
01. 02. 2010
B2B marketing agency Velocity powers up IBS relaunch
Velocity Partners, the B2B marketing agency for technology companies, has announced the completion of the first phase of their project to reposition IBS,…
26. 01. 2010
