Roger Warner's posts

23 results

B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…

10. 10. 2008


Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on…


A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a

18. 07. 2008


Riding the Hype Cycle

A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.

10. 07. 2008


dotMobi mobilizes with added Velocity

dotMobi has turned to Velocity to help encourage big brands and agencies to use the .mobi domain…

16. 06. 2008


Mobile Marketing Madness: What We Learned this Week

We’ve been beavering away over the past few weeks on an important new campaign for one of our shiny new clients in the mobile internet space. It’s a…

06. 06. 2008


The Velocity B2B Social Media & Web Engagement Mind Map

This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published…

21. 05. 2008


B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008


Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…

01. 05. 2008


ShipServ.com Goes Live: a B2B Before and After

We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and…

15. 04. 2008


New White Paper Available: How to PPC in B2B

Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It’s hot, hot, hot! Here’s…

04. 04. 2008


How to PPC in B2B: Five Rules for Effective Lead Generation

Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re…