Roger Warner's posts

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Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving

That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers,…

10. 12. 2008

Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?

We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a…

08. 12. 2008

Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper

Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…

25. 11. 2008

B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…

10. 10. 2008

Good Reasons to do Social Networking in a B2B Environment

How can Social Networking work in a B2B environment? Well, you can start thinking about creating more ‘social’ content as PR tools that can be used by…

08. 10. 2008

B2B Web Marketing Tools Around Town

Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help…

24. 09. 2008

Buff Your Pitch Up. Google Suggest & B2B Content Marketing

Often we marketers are our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’…

09. 09. 2008

Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on…

A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a

18. 07. 2008

Riding the Hype Cycle

A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.

10. 07. 2008

Marketers everywhere – get a little mobiThinking

…check out, which was launched today to help the world’s marketing community to better understand the opportunities and challenges…

16. 06. 2008

dotMobi mobilizes with added Velocity

dotMobi has turned to Velocity to help encourage big brands and agencies to use the .mobi domain…