Roger Warner's posts
23 results
Quick Start Pimp Your Content Guide to SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on…
B2B SEO
A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence
Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a
18. 07. 2008
Riding the Hype Cycle
A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.
10. 07. 2008
dotMobi mobilizes with added Velocity
dotMobi has turned to Velocity to help encourage big brands and agencies to use the .mobi domain…
16. 06. 2008
Mobile Marketing Madness: What We Learned this Week
We’ve been beavering away over the past few weeks on an important new campaign for one of our shiny new clients in the mobile internet space. It’s a…
06. 06. 2008
The Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published…
21. 05. 2008
B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…
16. 05. 2008
Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…
01. 05. 2008
ShipServ.com Goes Live: a B2B Before and After
We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and…
15. 04. 2008
New White Paper Available: How to PPC in B2B
Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It’s hot, hot, hot! Here’s…
04. 04. 2008
How to PPC in B2B: Five Rules for Effective Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re…