Mobile Marketing Madness: What We Learned this Week
We’ve been beavering away over the past few weeks on an important new campaign for one of our shiny new clients in the mobile internet space. It’s a…
06. 06. 2008
Roger Warner's posts
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New Velocity B2B Marketing Newsletter Available!
The latest edition of our semi-regular newsletter update is now available. It’s packed with goodness inside, including our star new white pager, Marketing,…
23. 05. 2008
Velocity B2B Marketing Newsletter May 2008
What Your Sales Team Says About You Behind Your Back Sales people think marketers are wankers. Marketers think sales people are ham-fisted brutes. This…
22. 05. 2008
The Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published…
21. 05. 2008
B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…
16. 05. 2008
Love Writing? Love Tech? Love Marketing?
We’re in hiring mode once again. We’re a fast-growing, insanely ambitious B2B agency specialising in technology markets. We need a copywriter who can turn…
01. 05. 2008
Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…
ShipServ.com Goes Live: a B2B Before and After
We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and…
15. 04. 2008
New White Paper Available: How to PPC in B2B
Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It’s hot, hot, hot! Here’s…
04. 04. 2008
How to PPC in B2B: Five Rules for Effective Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re…
Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation
I just returned from a great week away in the Lower Hebrides – the small cluster of islands to the west of Glasgow. The single malts were stunning, the…
18. 03. 2008
Keywords: how to build an effective strategy in B2B
We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and…
23. 02. 2008
