Harendra Kapur

We’ve got 31 posts from Harendra

WFH #3: Good service in bad times

In moments like this, good service matters most.

B2B marketing / Velocity Culture

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WFH#1: The clumsy art of being busy in a god damn pandemic

Some thoughts on advice-giving in the middle of a pandemic.

B2B marketing / Velocity Culture

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6 free but difficult things that’ll make your marketing better

The moves that’ll make your marketing great won’t cost you a dime. They’re just difficult.

B2B marketing

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Buzzwords are blankets.

The first time we argued about the term ‘digital transformation’ was three, maybe four years ago. We were positioning a…

B2B marketing / Positioning

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What marketers should learn from Stripe Atlas

Here’s how high B2B marketers need to aim – and why Stripe Atlas is the best example of the new bar.

B2B marketing / Data

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Is marketing the press secretary or attorney general?

Does marketing represent the business? Or does it represent the market AND the business?

12. 02. 2019

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Inviting the tackle

The most effective brands don’t hide from tackles. They invite them.

24. 01. 2019

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Brand is no longer bullshit.

On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.

14. 01. 2019

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Build an audience. Build a moat.

What’s the point of content marketing?

25. 04. 2018

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The case for cojones in B2B marketing

Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?

22. 02. 2017

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Marketing an innovator’s dilemma

Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…

05. 12. 2016

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Vision fatigue in B2B tech content marketing

In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.

31. 10. 2016

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