Doug Kessler
Executive Creative Director
Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.
Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.
Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.
His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.
Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.
Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.
Building a case: structure before style
Good arguments are always well structured. Bad ones tend to be poorly assembled. Structure isn’t especially difficult. The main thing is to decide on…
13. 01. 2008
Selling to existing customers
They’ve already bought something from you. You’ve already jumped nine of the ten hurdles on the way to a sale (or however many there are these days). …
03. 01. 2008
The Rise of Clean Technology
According to the The National Venture Capital Association (US), Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of…
02. 12. 2007
No such thing as B2B
Anil Raj, mobile industry heavy-hitter (and a new client in an exciting venture) hates the term B2B. He’s sold at the highest levels of the mobile industry…
28. 11. 2007
Straplines: preaching what we practice?
Lots of tech marketers want a snappy strapline for their brand. Something taut and twinkly to tuck under the logo. We enjoy doing them and have come up…
25. 11. 2007
Content Sells: harvest your two big assets
As a technology vendor, you’ve got two major assets that your customers and prospects value highly. Your job is to harvest them and put them to work for…
13. 11. 2007
Abbreviations, Acronyms & Jargon
We just got an email shot from Savvion, a company that does a good job in its marketing…
20. 10. 2007
Customer-guided marketing: is yours?
Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are, in the sense that they start…
06. 10. 2007
YouTube for B2B Technology Marketing
Just posted a short film we did for BT Counterpane in the US on to YouTube. It’s an interview with Bruce Schneier, security guru. YouTube is fast,…
20. 06. 2007
Earning the right to sell to CIO’s
We just produced a powerful piece of high-end direct mail for BT Counterpane. The piece was sent to 150 select prospects — CIOs and CSOs of Fortune…
18. 06. 2007