Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

The Power of Content: a video case study

A case study from Velocity, the B2B technology marketing agency

14. 01. 2008


Building a case: structure before style

The role of structure in building B2B technology marketing cases that sell. The view from Velocity, the B2B technology marketing agency.

13. 01. 2008


Selling to existing customers

How Velocity, the B2B technology agency created a thought leadership campaign for ip.access as part of our marketing services.

03. 01. 2008


The Rise of Clean Technology

Velocity is engaging more and more with clean technology vendors. And we like it.

02. 12. 2007


No such thing as B2B

B2B Technology Marketing may be a misnomer. Do businesses buy from businesses or do people buy from people…

28. 11. 2007


Straplines: preaching what we practice?

Does B2B tech marketing need straplines?

25. 11. 2007


Content Sells: harvest your two big assets

The importance of generating and promoting content in tech marketing. Including white papers, blogs, articles, video, case studies, etc.

13. 11. 2007


Abbreviations, Acronyms & Jargon

Abbreviations, acronyms and jargon in general are pretty much unavoidable in tech marketing copy. If this really bothers you, read this post.

20. 10. 2007


Customer-guided marketing: is yours?

Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are.

06. 10. 2007


YouTube for B2B Technology Marketing

Just posted a short film we did for BT Counterpane in the US on to YouTube. It’s an interview with Bruce Schneier, security guru.

20. 06. 2007


Earning the right to sell to CIO’s

We just produced a powerful piece of high-end direct mail for BT Counterpane.

18. 06. 2007