Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

What B2B marketers can learn from Viagra Spam

Viagra spammers have a tough challenge. They know that if they can get their message to a few billion people, a few thousand morons will place an order. But…

20. 12. 2010

Read more

How to inject urgency into your B2B marketing

We talk a lot about the Battle for Attention in B2B and about Buyer Attention Deficit Disorder and the relentless Mississippi of info-dreck that gushes…

10. 11. 2010

Read more

Project Open Robe 8: email follow-up and promotional defense barriers

One of the experiments we ran in our B2B Marketing Manifesto campaign was to send a simple, quirky text email as a follow-up to our sexy HTML email…

05. 11. 2010

Read more

B2B Marketing Agency campaign in a scribble

We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…

22. 10. 2010

Read more

Are B2B marketers wimps? Project Open Robe part 6

Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it’s time to face up to it…

19. 10. 2010

Read more

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

A rant, a rave, a call to action and a plea for ambition – calling all B2B Marketers! You have nothing to lose.

12. 10. 2010

Read more

Cross-Promoting B2B Content: Project Open Robe Part 4

It’s time to talk about cross-promoting content as we approach week three of Project Open Robe, the real-life, almost-real-time, warts-bunions-and-all…

04. 10. 2010

Read more

B2B Case Study Live – Project Open Robe – part 2

B2B Case Study live: Project Open Robe Part 2, in which Velocity, the B2B Marketing Agency shares it’s experiences in promoting the B2B Marketing Manifesto.

24. 09. 2010

Read more

Ten ways that B2B marketing copy goes wrong

Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of…

16. 08. 2010

Read more

How to structure a B2B argument

B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your…

16. 07. 2010

Read more

The power of beliefs in B2B marketing

Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies,…

02. 07. 2010

Read more

B2B Copywriting: hitting the sweet spot

There are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity. If…

30. 06. 2010

Read more