Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

What B2B marketers can learn from Viagra Spam

Viagra spammers have to be masters of the email subject line. What can B2B marketers learn from them?

20. 12. 2010

Read more

How to inject urgency into your B2B marketing

How to inject urgency into your B2B marketing campaigns and content.

10. 11. 2010

Read more

Project Open Robe 8: email follow-up and promotional defense barriers

The results of a little email experiment done as part of Project Open Robe

05. 11. 2010

Read more

B2B Marketing Agency campaign in a scribble

Two scribbles describing the B2B marketing campaign around the B2B Marketing Manifesto by Velocity Partners

22. 10. 2010

Read more

Are B2B marketers wimps? Project Open Robe part 6

Results of the B2B marketing micro-survey, part of Project Open Robe

19. 10. 2010

Read more

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

A rant, a rave, a call to action and a plea for ambition – calling all B2B Marketers! You have nothing to lose.

12. 10. 2010

Read more

Cross-Promoting B2B Content: Project Open Robe Part 4

The value of cross-promoting B2B marketing content? It multiplies your goodies—and it’s free. Not a bad ROI, right?

04. 10. 2010

Read more

B2B Case Study Live – Project Open Robe – part 2

B2B Case Study live: Project Open Robe Part 2, in which Velocity, the B2B Marketing Agency shares it’s experiences in promoting the B2B Marketing Manifesto.

24. 09. 2010

Read more

Ten ways that B2B marketing copy goes wrong

Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of…

16. 08. 2010

Read more

How to structure a B2B argument

This post is about one aspect of building great B2B arguments: structure.

16. 07. 2010

Read more

The power of beliefs in B2B marketing

B2B Marketers: check out this great TED Talk by Simon Sinek on the power of beliefs in B2B marketing. People don’t buy WHAT you do they buy WHY you do it.

02. 07. 2010

Read more

B2B Copywriting: hitting the sweet spot

The Sweet Spot in B2B copywriting is copy that combines authenticity and clarity. Sweet Spot writing is 10-37 times more effective than shite.

30. 06. 2010

Read more