Year: 2013
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Blog Post
Brain Dump: B2B Marketing Forum
Doug Kessler | October 15th, 2013
Just back from the Marketing Profs B2B Forum in Boston, our intrepid reporter… um… reports.
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Blog Post
The Humongous List of Content Marketing Tools
Doug Kessler | October 3rd, 2013
A crowdsourced list of tools for content marketers. Add your own and upvote your favourites. A List.ly experiment.
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Blog Post
Ten killer reasons to go to the B2B Marketing Forum
Doug Kessler | September 26th, 2013
The B2B Marketing Forum is worth all the time you can invest in it. Great program, fantastic people… coming?
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Blog Post
Why I hate the ‘2’ in ‘B2B’.
The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.
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Blog Post
10 things I learned at Content Marketing World
Doug Kessler | September 17th, 2013
Doug is just back from Content Marketing World. This is his random, retrospective report for those who couldn’t go.
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Blog Post
Content remarketing experiment, Part 2: the content funnel
Doug Kessler | August 27th, 2013
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.
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Blog Post
Content Marketers to trash hotel room
Doug Kessler | August 15th, 2013
Thirty-six of the world’s most over-paid and ill-behaved content marketers gathered to spam the world with this.
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Blog Post
B2B Marketing Agency of the Year?
Doug Kessler | July 30th, 2013
Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.
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Blog Post
Predatory Thinking: a book review
Doug Kessler | July 11th, 2013
Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.
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Blog Post
Why I hate Powerpoint
Doug Kessler | July 5th, 2013
Powerpoint sucks. Or, Why the entire Powerpoint team should be dipped in chicken fat and made to sing the Marseillaise naked. On YouTube.
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Blog Post
B2B Content Marketing agency spreads the love
Doug Kessler | July 3rd, 2013
We’ve been out there sprinkling little seedlings of content marketing wisdom around the web. Now they’re back.
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Blog Post
Content Remarketing: an experiment with Resonance, Part 1
Doug Kessler | July 1st, 2013
Can ad remarketing work for content marketers? We ran an experiment to find out. Here’s the first installment.