Year: 2011
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Blog Post
Content Development: Nine Tips for B2B marketers
Doug Kessler | October 31st, 2011
Content marketing has hit the tipping point for B2B marketers. At Velocity, we used to have to evangelise the concept of content marketing , then spend lots of time telling clients and prospects why it’s…
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Blog Post
Now THAT’s an infographic (most B2B infographics aren’t)
Doug Kessler | October 26th, 2011
We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of Quantitative Information‘ book. But as the B2B marketing world has gone B2B infographic crazy in…
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Blog Post
Content Marketing in an Age of (Faulty) Analytics
Ryan Skinner | October 21st, 2011
Science now pervades digital marketing (or it should). But how do you manage the prospect of bad science?
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Blog Post
Excellent IBM CMO study interviews 1,700+ CMOs
Ryan Skinner | October 19th, 2011
It’s the closest thing you can get to “the state of the marketing union”, including new technology, social media, a
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Blog Post
The “Get Your Stuff Read” blog post
Ryan Skinner | October 15th, 2011
Please. On your website, address the reader’s needs obviously and directly. Even bluntly. They’ll appreciate it.
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Blog Post
Content Development using Inbound Writer
Doug Kessler | October 12th, 2011
Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay was so enthusiastic that Ryan gave it…
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Blog Post
Hackgate Technique: The Content Marketing Skill Part 2
A simple how-to of a powerful content marketing technique. Share thought leadership and boost online reputation man
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Blog Post
Are you coming to FUNNEL?
Doug Kessler | October 5th, 2011
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline. It happens on 1 November at the Lancaster Hotel in London. As a…
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Blog Post
The Hackgate technique: Giftwrap that content!
Ryan Skinner | October 4th, 2011
Categorizing and packaging content smartly around topics of vital interest to your business or industry pays back i
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Blog Post
The Devil wants Pravda (and he wants it now)
Neil Stoneman | September 30th, 2011
Find out happens when creative ideas get sidelined in the B2B content marketing process. It’s not clever, it’s not
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Blog Post
Why you should give away the very thing you sell
Doug Kessler | September 22nd, 2011
As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one objection does keep popping up that we thought would have died…
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Blog Post
Content marketing & marketing automation webinar
Doug Kessler | September 19th, 2011
In case you missed last week’s Content Marketing & Marketing Automatation webinar put on by DemandGen’s John Sweeney, here’s a link to the archived talk with slides. In it, Bob Apollo of Inflexion Point and…