Year: 2009
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Blog Post
Lethal Generosity: a key principle of social media marketing?
Stan Woods | November 5th, 2009
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called ‘lethal generosity’, a key principle of social media marketing.
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Blog Post
Rise Up And Defy Marketing’s Inquisition
Neil Stoneman | November 2nd, 2009
Velocity puts McLuhan, B2B copy and all your customers in its dock. And there’s no way we’re letting them out – unless you convince us otherwise.
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Blog Post
You can’t have a conversation when you use a megaphone
Stan Woods | October 29th, 2009
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there’s been a dramatic shift from megaphone marketing to listening and engaging in conversations. There’s need for a new type of marketing professional called a content strategist. Do you agree?
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Blog Post
How you market is almost as important as what you market
Stan Woods | October 26th, 2009
In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy and confidence in your communications will help you rise above the herd.
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Blog Post
B2B Marketing Agency to optimize around keyphrase “B2B Marketing Agency”
Doug Kessler | October 20th, 2009
Velocity, the B2B marketing agency, today announced its new B2B marketing agency SEO strategy: to optimize around the keyphrase B2B Marketing Agency.
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Blog Post
The Velocity B2B Marketing Tube Map
Doug Kessler | October 19th, 2009
We’ve always loved Harry Beck’s legendary design for the London Underground Tube Map, so thought we’d do our own version mapping out the B2B marketing landscape. Kind of makes sense if you give it some time. The junctions were the trickiest bits…
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Blog Post
Brevity is the soul of traffic safety
Doug Kessler | October 14th, 2009
A friend sent this photo of a Velocity-related traffic sign. I’d like to say we couldn’t have said it better ourselves, but if that were true, we’d be out of business…
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Blog Post
Quick Case: when content goes social
Doug Kessler | September 30th, 2009
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
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Blog Post
Microsoft marketing hits new low
Doug Kessler | September 28th, 2009
We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake: if you haven’t seen the new Windows 7 Launch Party campaign and the excruciating videos that support it, you must now drop everything and go see it.
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Blog Post
Join us for a Demand Generation Webinar
Doug Kessler | September 24th, 2009
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.
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Blog Post
B2B blogging for beginners
Doug Kessler | September 14th, 2009
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them….
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Blog Post
Ghost in the machine: who should write your blog?
Stan Woods | August 27th, 2009
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one adver