Lethal Generosity: a key principle of social media marketing?

According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…

05. 11. 2009

Rise Up And Defy Marketing’s Inquisition

Velocity puts McLuhan, B2B copy and all your customers in its dock. And there’s no way we’re letting them out – unless you convince us otherwise.

02. 11. 2009

You can’t have a conversation when you use a megaphone

Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes…

29. 10. 2009

How you market is almost as important as what you market

In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…

26. 10. 2009

B2B Marketing Agency to optimize around keyphrase “B2B Marketing Agency”

Velocity, the B2B marketing agency, today announced its new B2B marketing agency SEO strategy: to optimize around the keyphrase B2B Marketing Agency.

20. 10. 2009

The Velocity B2B Marketing Tube Map

We’ve always loved Harry Beck’s legendary design for the London Underground Tube Map, so thought we’d do our own version mapping out the B2B marketing…

19. 10. 2009

Brevity is the soul of traffic safety

A friend sent this photo of a Velocity-related traffic sign. I’d like to say we couldn’t have said it better ourselves, but if that were true, we’d be out…

14. 10. 2009

Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…

30. 09. 2009

Microsoft marketing hits new low

We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake: if you…

28. 09. 2009

Join us for a Demand Generation Webinar

Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…

24. 09. 2009

B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your…

14. 09. 2009

Ghost in the machine: who should write your blog?

There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one adver

27. 08. 2009