Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…
25. 11. 2008
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of…
People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…
Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.…
21. 11. 2008
All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares…
18. 11. 2008
We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you’d like to see what we consider a really, really good…
13. 11. 2008
As a marketing company, we spend a lot of time trying to get attention for our clients’ latest gizmos. That’s why we applaud Cisco’s latest product launch…
11. 11. 2008
Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people…
10. 11. 2008
Why are so few B2B companies as good at naming things as consumer companies? B2B could learn a lot from beauty companies like L’Oreal, which uses naming…
06. 11. 2008
A friend of ours who also happens to be a God of Branding sent us an article he wrote ten years ago but could have been written yesterday. He’s Axel…
04. 11. 2008
Marketing is communication. B2B marketing is bad communication.…
31. 10. 2008
For 2000 years we’ve been told to research and change or suffer the consequences. It’s still an issue today. Learn how one of the biggest names in the…
14. 10. 2008
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