Abbreviations, Acronyms & Jargon
We just got an email shot from Savvion, a company that does a good job in its marketing…
20. 10. 2007
How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO
Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at so
Going vertical: you can’t fake authenticity
We’ve seen a bunch of companies try to take generic software into specific vertical markets. They succeed to the degree they can achieve authenticity.…
10. 10. 2007
Customer-guided marketing: is yours?
Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are, in the sense that they start…
06. 10. 2007
The New School of Public Relations – Raising Awareness for the Rest of us: Online PR
We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…
05. 10. 2007
Pecha-Kucha: the future of Powerpoint
Pecha-kucha is the only way powerpoint should ever be used. Twenty slides, twenty seconds each. Done. Invented by a pair of architects in Tokyo. Pecha-kucha…
03. 09. 2007
A letter from Mr Al Fayed. It’s how you say it that counts….
I was doing some long overdue filing this morning and came across the following letter….a response to a misguided mass mailer that inadvertently…
13. 08. 2007
Mechanical Turks & Zubka
Could there be anything cooler on the web than Mechanical Turks? People who need stuff done post tasks. Other people do them for micro-payments using…
19. 07. 2007
Does search matter in B2B?
Search matters. The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following: 93% of participants said…
17. 07. 2007
x5 reasons to blog
That’s right, FIVE reasons your company should blog. Count ’em: Improved SEO – a steady flow of dynamic content published on a weekly…
13. 07. 2007
Marketing whole products
Just unpacked my new Apple MacBook Pro. A great example of a whole product: the hardware, operating system, bundled applications (about 30), utilities, web…
30. 06. 2007
YouTube for B2B Technology Marketing
Just posted a short film we did for BT Counterpane in the US on to YouTube. It’s an interview with Bruce Schneier, security guru. YouTube is fast,…
20. 06. 2007
