Year: 2007

  • Blog Post

    Abbreviations, Acronyms & Jargon

    We just got an email shot from Savvion, a company that does a good job in its marketing…

  • Blog Post

    How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO

    Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at so

  • Blog Post

    Going vertical: you can’t fake authenticity

    We’ve seen a bunch of companies try to take generic software into specific vertical markets. They succeed to the degree they can achieve authenticity. So instead of looking, feeling and sounding like, say, a Business…

  • Blog Post

    Customer-guided marketing: is yours?

    Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are, in the sense that they start almost every process with the customer. In the marketing department, starting with the customer seems so…

  • Blog Post

    The New School of Public Relations – Raising Awareness for the Rest of us: Online PR

    We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…

  • Blog Post

    Pecha-Kucha: the future of Powerpoint

    Pecha-kucha is the only way powerpoint should ever be used. Twenty slides, twenty seconds each. Done. Invented by a pair of architects in Tokyo. Pecha-kucha is pronounced to (almost) rhyme with tchotchke. If you can’t…

  • Blog Post

    A letter from Mr Al Fayed. It’s how you say it that counts….

    I was doing some long overdue filing this morning and came across the following letter….a response to a misguided mass mailer that inadvertently invited Mr Al Fayed of Harrods to a seminar in London on…

  • Blog Post

    Mechanical Turks & Zubka

    Could there be anything cooler on the web than Mechanical Turks? People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts. I’d love to hear from anyone who has…

  • Blog Post

    Does search matter in B2B?

    Search matters. The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following: 93% of participants said they would research online when making a B2B purchase. 95% said…

  • Blog Post

    x5 reasons to blog

    That’s right, FIVE reasons your company should blog. Count ’em: Improved SEO – a steady flow of dynamic content published on a weekly basis to your web site. Search engine spiders will pick up on…

  • Blog Post

    Marketing whole products

    Just unpacked my new Apple MacBook Pro. A great example of a whole product: the hardware, operating system, bundled applications (about 30), utilities, web & phone support, set-up wizards, web-based services (called .mac) all pre-installed,…

  • Blog Post

    YouTube for B2B Technology Marketing

    Just posted a short film we did for BT Counterpane in the US on to YouTube. It’s an interview with Bruce Schneier, security guru. YouTube is fast, cheap (as in free) way to make video…