Does search matter in B2B?
Doug Kessler
17. 07. 2007 | 1 min read
Get the newsletter
Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.
The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following:
- 93% of participants said they would research online when making a B2B purchase.
- 95% said they would use a search engine at some point in the task.
It’s an old study but I can’t imagine the numbers have fallen.
Search matters.
Enjoyed this article?
Take part in the discussion
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Related blog/content
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
There are no comments yet for this post. Why not be the first?