12 Lessons from the Manifesto Campaign – Project Open Robe 13
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we…
26. 05. 2011
seo
B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…
22. 10. 2010
The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook,…
21. 09. 2010
Are walled gardens the end of the party for web analytics?
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to…
25. 08. 2010
Modern SEO: optimize for show, organize for dough
Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.
Why bounce rate envy doesn’t help anyone, not even marketers
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…
11. 08. 2010
Analytics can be fun, honestly.
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…
10. 08. 2010
Why government and SEO don’t mix
You can practically hear the moral outrage screaming between the lines:…
Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of…
26. 04. 2010
B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including…
06. 11. 2009
B2B Marketing Agency to optimize around keyphrase “B2B Marketing Agency”
Velocity, the B2B marketing agency, today announced its new B2B marketing agency SEO strategy: to optimize around the keyphrase B2B Marketing Agency.
20. 10. 2009
B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your…
14. 09. 2009
