The B2B Marketing Manifesto: hot off the press

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Doug Kessler

21. 09. 2010 | 2 min read

The B2B Marketing Manifesto: hot off the press

2 mins left

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“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a call to arms and a plea for ambition in B2B marketing — with eleven specific recommendations for rising to the new challenges we all face.

The eBook is our attempt to make sense of a whole range of disruptions to the once-cozy world of B2B. Clearly, we’re no longer in the business of making brochures and exhibition graphics. We’re now in the business of filling sales funnels and we’re more accountable for it than ever before. Which is either a really, really good thing (if you’re confident and ambitious) or a really, really bad thing (if you just want a quiet life).

Now here’s what we’d love you to do: download the eBook; read it; then come back and comment, ideally on the landing page (though you can use the comment form below if you prefer). The end of the Manifesto makes clear why we’re asking.  So thank you in advance for that.

We’ll be blogging about the progress of our new baby in a living case study called ‘Project Open Robe’ over the coming weeks and months, including sharing our goals, the tactics we’re using and the results (warts, winces and all), based on Neil’s ace analytics. So do come back.

We’re also happy to guest blog, speak or contribute to webinars on the topics raised in the Manifesto. Just ask!

Published in:

  • B2B Content Marketing

  • b2b-lead-generation

  • b2b-marketing

  • b2b-marketing-agency

  • b2b-social-media

  • corporate-message-development

  • corporate-positioning

  • lead-generation

  • lead-nurturing

  • seo

  • Thought Leadership

  • web-analytics

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  1. Billy Mitchell

    September 24th, 2010


    This new eBook is a wake-up call for any B2B marketing professional still sleepwalking through their career.

    I just posted a blog on our site about it and felt like this statement summed up my thoughts:

    Whether you’re on the agency side, client side, vendor or consulting side, you will either be humbled and threatened or emboldened and encouraged by “The B2B Marketing Manifesto.” In other words, you will be moved.

    Great work! Velocity is breaking down barriers and leading the way.

  2. James

    October 3rd, 2010

    The B2B Marketing thought leadership is self-admittedly less unbiased more now than ever. Anyone who wants to suggest how you should market, is usually blatantly selling you something whereby slanting their advice towards their revenue-generating hopes, in the true sense of the B2B mindset. This Manifesto is unbiased, clearly based upon global best practices and succinctly pointed toward helping other marketers succeed.

    I especially like the “social-media-ninja” reference that does debase some of the hype and self-interest of those ninjas that are aimed at getting you to admit you know nothing of social media and it’s divine power. The truth is that social media is not hard or mythical, it just takes great ideas and time and effort devoted to cultivating the channel with idea proliferation.

    Thanks for the leadership to share your well-researched, selfless perspectives. As a US-based software marketer, I believe you have ‘chops’ beyond your borders and your e-book really resounds with me. I will share this will my team and look forward to more great insight.


  3. Andy Place

    October 15th, 2010

    Doug did you get your 50 comments?

  4. Doug Kessler

    December 2nd, 2011

    We hit 101 comments as of December 2011 — and yes, broke the 50 target in a few months (whew). Just not on this page. Most of the comments are here:

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