“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a call to arms and a plea for ambition in B2B marketing — with eleven specific recommendations for rising to the new challenges we all face.
The eBook is our attempt to make sense of a whole range of disruptions to the once-cozy world of B2B. Clearly, we’re no longer in the business of making brochures and exhibition graphics. We’re now in the business of filling sales funnels and we’re more accountable for it than ever before. Which is either a really, really good thing (if you’re confident and ambitious) or a really, really bad thing (if you just want a quiet life).
Now here’s what we’d love you to do: download the eBook; read it; then come back and comment, ideally on the landing page (though you can use the comment form below if you prefer). The end of the Manifesto makes clear why we’re asking. So thank you in advance for that.
We’ll be blogging about the progress of our new baby in a living case study called ‘Project Open Robe’ over the coming weeks and months, including sharing our goals, the tactics we’re using and the results (warts, winces and all), based on Neil’s ace analytics. So do come back.
We’re also happy to guest blog, speak or contribute to webinars on the topics raised in the Manifesto. Just ask!