Content Differentiation: Doug Does Mad Marketing TV
I was honoured to be invited to be Jeff Ogden’s guest on Mad Marketing TV, the excellent series of interviews with
03. 03. 2012
lead-generation
Are you coming to FUNNEL?
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline. It happens on 1…
05. 10. 2011
Why you should give away the very thing you sell
As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one…
22. 09. 2011
The A/B and Multivariate Testing Resource Map
Testing is the single best way to improve your conversion rates and turn more traffic into customers. Here’s help.
14. 09. 2011
Nine companies B2B marketers should know about
You’re a marketer, we’re marketers. It’s good to share the things we like. Here are nine companies you ought to know about. They all help…
01. 09. 2011
12 Lessons from the Manifesto Campaign – Project Open Robe 13
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we…
26. 05. 2011
On first impressions and landing pages
[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…
11. 04. 2011
First Impressions: On landing pages and landing in general
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a…
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …
06. 04. 2011
Project Open Robe 8: email follow-up and promotional defense barriers
One of the experiments we ran in our B2B Marketing Manifesto campaign was to send a simple, quirky text email as a follow-up to our sexy HTML email…
05. 11. 2010
B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…
22. 10. 2010
B2B Content Marketing Trends and Spends
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends.…
28. 09. 2010
