lead-generation

Why you should give away the very thing you sell

Why B2B marketers should share their company’s expertise.

22. 09. 2011

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Nine companies B2B marketers should know about

Nine great vendors for B2B marketers.

01. 09. 2011

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12 Lessons from the Manifesto Campaign – Project Open Robe 13

Lessons learned from the B2B Marketing Manifesto campaign by Velocity Partners.

26. 05. 2011

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Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

A discussion of why British B2B marketers find it hard to make an impression

06. 04. 2011

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Project Open Robe 8: email follow-up and promotional defense barriers

The results of a little email experiment done as part of Project Open Robe

05. 11. 2010

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B2B Marketing Agency campaign in a scribble

Two scribbles describing the B2B marketing campaign around the B2B Marketing Manifesto by Velocity Partners

22. 10. 2010

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Calnetix Power Solutions gets a dose of Velocity

The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a…

25. 06. 2010

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The power of B2B Lead Nurturing

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…

17. 02. 2010

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The Web Form Wall

Do you let people download your content without giving any details or ask them to fill out a web form to capture their data? The debate rages on…

06. 08. 2009

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The Content Marketing Workbook

A free eBook on thought leadership and content marketing for B2B marketers, from Velocity the B2B marketing agency.

11. 06. 2009

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Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits.

05. 12. 2008

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Customer Value Propositions in B2B Markets

An excellent article from the Harvard Business Review on customer value propositions in B2B markets.

03. 12. 2008

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