demand-generation

Choose your patients carefully

The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They…

08. 06. 2009


Digital Velocity in eight tweets: accelerate your online engagement

B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story…

08. 03. 2009


Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving

That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers,…

10. 12. 2008


Survival kit for growth companies

Max Bleyleben’s excellent Technofile Europe blog recently posted this Survival Kit for Growth Companies, suggesting a strategy (or at least a list of…


Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?

We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a…

08. 12. 2008


Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…

28. 11. 2008