copywriting

It’s nice to think every creative’s different. But we usually fit into one of these two buckets.

18. 11. 2014

Why a lack of structure is the ultimate killer of content quality (and other breaking news)

29. 09. 2014

When content fails to make assumptions, it fails to divide an audience. Here’s why that’s bad.

17. 07. 2014

Why just about everything in marketing compels you to treat your audience like they’re idiots.

27. 06. 2014

How the Almost Creative conducts the show without ever stealing it.

18. 06. 2014

Content Shock is a scary idea — but it ignores a fundamental dynamic of content marketing: our interests are almost infinitely granular.

10. 05. 2014

How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop

29. 04. 2014

Apps might fix your sentences, but they won’t fix your writing.

17. 02. 2014

Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.

30. 01. 2014

The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.

26. 09. 2013

There’s a single ingredient you’ll find in every piece of great content. That’s what this is all about.

Sometimes content marketing has to blast through objections, ask for the order and inject some urgency. Here’s how.