content

The case for controversial case studies

Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?

13. 11. 2012

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Three Poisonous Metaphors in B2B Content Marketing

We all use these three metaphors as we discuss B2B content marketing. But maybe we should think twice…

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The editorial calendar for content marketing: a round-up

Editorial calendars are essential in B2B content marketing. Here are 8 great resources for helping produce an effective editorial calendar.

21. 05. 2012

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How to use Prezi for B2B content marketing

Prezi, the cloud-based presentation software, is great for B2B content development. Here’s how B2B content marketers can use Prezi to develop great content.

14. 05. 2012

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The problem/solution structure in B2B content marketing

The problem/solution structure is a powerful weapon for B2B content marketers. Here’s why.

26. 03. 2012

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Is B2B content marketing jumping the shark?

Some brands are ruining their B2B content marketing by publishing too much, with too little thought. They’re jumping the shark.

13. 03. 2012

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The problem of content quality

For readers, there is no quality content problem. For publishers, there is a quality content problem.

16. 02. 2012

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Viral videos? First have a B2B video marketing strategy

A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a

08. 02. 2012

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Starting with an earthquake and building to a climax

What John Watton andStan Woods talked about during Velocity’s first Marketing Masters interview.

07. 02. 2012

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Social Success: a new content site for Salesforce.com

We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…

02. 02. 2012

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Why you should give away the very thing you sell

Why B2B marketers should share their company’s expertise.

22. 09. 2011

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Five things I’ve learned in B2B marketing

Well, I’m moving on to work for Thomson Reuters (the siren call of being able to walk to work proved to be too strong to resist), and I thought I’d get…

15. 10. 2010

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