b2b-lead-generation

Why ideal prospects are the only prospects that matter in B2B

B2B marketers love to cast the widest nets possible. That’s a huge mistake. Focusing entirely on ideal prospects will grow the business faster. Here’s why.

20. 09. 2017

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BrightInfo Review: Grab anonymous visitors before they bugger off

A review of BrightInfo, a tool for targeting content to anonymous web visitors before they click away. Kinda cool!

31. 07. 2014

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Hundreds trapped in MOFU hell

This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.

11. 03. 2014

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Irresistible Content for Immovable Prospects

Sometimes content marketing has to blast through objections, ask for the order and inject some urgency. Here’s how.

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The B2B Content Marketing Workbook

The Content Marketing Workbook is a free eBook from Velocity on thought leadership and content marketing for B2B marketers.

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Content marketing: get the Innovator’s Dividend

Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.

13. 05. 2013

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19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013

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B2B marketers: denial is not a strategy

Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.

01. 10. 2012

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Diary of a Content Pimp 2 – Goals, Metrics & Fears

The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.

28. 06. 2012

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Is B2B content marketing jumping the shark?

Some brands are ruining their B2B content marketing by publishing too much, with too little thought. They’re jumping the shark.

13. 03. 2012

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Starting with an earthquake and building to a climax

What John Watton andStan Woods talked about during Velocity’s first Marketing Masters interview.

07. 02. 2012

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B2B content marketing: when target audiences clash

Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…

23. 11. 2011

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