A review of BrightInfo, a tool for targeting content to anonymous web visitors before they click away. Kinda cool!
This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve yours.
Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.
The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.
‘Jumping the shark’ is one of my favourite expressions. Wikipedia tells us it means “the moment in the evolution of a television show when it begins a decline in quality that is beyond recovery. The…
I was honoured to be invited to be Jeff Ogden’s guest on Mad Marketing TV, the excellent series of interviews with
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with an earthquake and works its way up to a climax”. I’m not sure we quite achieved that at Velocity’s first live Marketing Masters one-hour-long interview with John Watton from Expedia.