Tag: b2b-lead-generation
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Blog Post
BrightInfo Review: Grab anonymous visitors before they bugger off
Doug Kessler | July 31st, 2014
A review of BrightInfo, a tool for targeting content to anonymous web visitors before they click away. Kinda cool!
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Blog Post
Hundreds trapped in MOFU hell
Doug Kessler | March 11th, 2014
This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.
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Blog Post
9 tips for better sales & marketing dashboards
Doug Kessler | December 31st, 2013
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.
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Blog Post
Content marketing: get the Innovator’s Dividend
Doug Kessler | May 13th, 2013
Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.
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Blog Post
19 verbs that help to build your new marketing team
Stan Woods | February 13th, 2013
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
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Blog Post
B2B marketers: denial is not a strategy
Doug Kessler | October 1st, 2012
Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.
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Blog Post
Diary of a Content Pimp 2 – Goals, Metrics & Fears
Doug Kessler | June 28th, 2012
The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.
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Blog Post
Is B2B content marketing jumping the shark?
Doug Kessler | March 13th, 2012
‘Jumping the shark’ is one of my favourite expressions. Wikipedia tells us it means “the moment in the evolution of a television show when it begins a decline in quality that is beyond recovery. The…
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Blog Post
Content Differentiation: Doug Does Mad Marketing TV
Doug Kessler | March 3rd, 2012
I was honoured to be invited to be Jeff Ogden’s guest on Mad Marketing TV, the excellent series of interviews with
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Blog Post
Starting with an earthquake and building to a climax
Stan Woods | February 7th, 2012
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with an earthquake and works its way up to a climax”. I’m not sure we quite achieved that at Velocity’s first live Marketing Masters one-hour-long interview with John Watton from Expedia.
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Blog Post
B2B content marketing: when target audiences clash
Doug Kessler | November 23rd, 2011
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for everything we do. But content marketing is different. The best content marketing tends…
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Blog Post
On first impressions and landing pages
Ryan Skinner | April 11th, 2011
[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk…