Repositioning CID for a new (and unknown) finance audience
CID needed a new story that reflected its vision for the future, without abandoning its connection to the past. We helped them do just that.
Positioning & messaging
A position isn’t just where you fit in the market. It’s about zeroing in on the customers most ready to care; going after your juiciest opportunities with a clear, galvanizing story; and rousing the right people into action. All our best work starts here.
Visual identity
Say it with us: your visual identity is an embodiment of your strategy. Great brands aim higher than elegant, energetic or engaging; they articulate your offering, your mission and your charisma before your audience ever reads a word. Decouple design from strategy and you get decoration. Marry them together and you get magic.
I’ve loved working on a new positioning and brand identity with Velocity. When we revealed the rebrand to our internal team everyone was blown away by the calibre of the work.Lauren Jinkerson
Senior Manager, Segment Marketing | Geotab
Content strategy
You can buy impressions, sure. But trust, attention and performance outcomes are earned — through great stories that solve hard problems with real vision. It’s no longer about random acts of content; it’s about strategic, always-on programs that waltz perfect prospects to Sales’ doorstep.
Strategy work for clients
We’re on a holy quest to show that creative, crafted, confident marketing that respects its audience makes more money than the soulless stuff that lost its brains and charisma in a bet with a spreadsheet. Here are some clients who let us prove it.
Transporting a brand-new brand into a noisy market: Geotab ITS
Geotab needed a compelling go-to-market strategy. It needed to a big awareness campaign and short-term sales activation. Here’s what we did.
Making Learnship famous for breaking business language barriers
Learnship’s needed a brand message focused on empowering global teams through language and cultural proficiency. Here’s how we helped.
Giving OnProcess’ niche specialism a relatable, glitzy new story
OnProcess had a great product, a compelling vision and ambitious growth plans. But their marketing didn’t reflect that. So, we changed that.
Further reading for B2B nerds
Maybe you live, breathe and sleep B2B. Maybe you just want to sound smart at your next planning sesh. Either way: we have stuff for that.
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
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