B2B content performance strategy
Get the lay of the land and plan your attack.
The path to success is littered with the corpses of businesses who started out without a clear strategy.
Equally, if your strategy is based upon hunches and instincts, you either need to be very lucky, or have very good instincts (which are kind of the same thing). There’s another way. The data way.
Our team can give you many ways to boost your performance marketing strategy. It starts with goals and a definition of your best prospects.
- A combination of demographic and psychographic data to profile your audiences
- Sessions to capture and use KPIs that actually relate to your business goals
- Alignment between marketing and sales teams based on shared understanding
- Campaign blueprinting service that turns strategy into promotional ideas
We work with OpenMarket to align their content planning and production with a robust KPI framework. Today:
- New content is aligned with KPIs
- Goal and action are aligned
- Effective reporting from day one
We created a tech-touch for Citrix Support Services to drive service uptake and renewal. The campaign:
- Smashed renewal and Net Promoter Score targets
- Engaged 30k+ organizations
- Drove uptake of services across the board
It’s time you had a performance strategy that delivers the numbers that count.
Get in touch today.
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