Let’s talk content strategy

B2B content performance strategy

Get the lay of the land and plan your attack.

The path to success is littered with the corpses of businesses who started out without a clear strategy.

Equally, if your strategy is based upon hunches and instincts, you either need to be very lucky, or have very good instincts (which are kind of the same thing). There’s another way. The data way.

Strategy focus

Our team can give you many ways to boost your performance marketing strategy. It starts with goals and a definition of your best prospects.

  • A combination of demographic and psychographic data to profile your audiences
  • Sessions to capture and use KPIs that actually relate to your business goals
  • Alignment between marketing and sales teams based on shared understanding
  • Campaign blueprinting service that turns strategy into promotional ideas

Downloadables

Want to dig a little deeper into our Content Strategy services? Download the individual PDFs below:

Case studies

OpenMarket

We work with OpenMarket to align their content planning and production with a robust KPI framework. Today:

  • New content is aligned with KPIs
  • Goal and action are aligned
  • Effective reporting from day one

Citrix

We created a tech-touch for Citrix Support Services to drive service uptake and renewal. The campaign:

  • Smashed renewal and Net Promoter Score targets
  • Engaged 30k+ organizations
  • Drove uptake of services across the board

It’s time you had a performance strategy that delivers the numbers that count.

Get in touch today.

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Credentials

We’re certified in Marketo, Pardot and Google Analytics

Our blog

How to create performance marketing KPIs

Performance marketing KPIs are hard to come by. And that’s a crying shame. Let us show you the seven steps that lead to KPIs that make you a performance hero.

Read this