B2B Content Marketing Optimization
The whole point of the Velocity Spin Cycle™ is to get better and better at generating revenue – and being able to prove it.
The Optimize stage of the cycle is where you put the insights from the Measure stage into action, with things like:
- Changing landing pages
- Adding, tweaking or killing forms
- Running A/B tests on… everything
- Trying new email subject lines or cadences
- Re-jigging whole nurture flows
The beauty of it is that the whole process is data driven. So you can stop having those silly, subjective arguments and start finding out what your actual target audience responds to.
I can so use some optimization.
Come to Mama: