B2B marketing

The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

WFH #10: This 2020 thing isn’t great for creativity, is it?

Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.

Eight strategic story arcs that shape almost every B2B narrative.

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.

How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.

Galvanizing story part 5: Talking the… talk.

A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World

WFH#7: What we’re seeing

A quick look at some (early) data on how the pandemic has affected marketing metrics.

WFH #6: Is it okay to just do normal marketing yet?

Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…

WFH #4: Three principles for marketing in insane times

Marketing in a crisis like covid-19 is a very hard thing to get right.

Here are some principles that feel important for a time like this.

WFH #3: Good service in bad times

In moments like this, good service matters most.

B2B Marketing in COVID-19 times

Should B2B brands market during the crisis? If so how, when and why? If not… what do we do?

WFH#1: The clumsy art of being busy in a god damn pandemic

Some thoughts on advice-giving in the middle of a pandemic.